In a nutshell, the term Web Analytics refers to a process involving the collection and review of data for visitors of your website.
Web analytics will show the effectiveness of your website. Without this functionality, you fly in the dark, hoping that you are getting traffic to your website.
With good analytics you can determine the following:
- How many visits a day
- Where visitors live
- How they found you
- If visitors stayed on my website: Bounce Rate
- How long visitors stay on your website
- How many visitors purchased or made some active use of your site
And these are just the beginning. Analytics will let you evaluate trends, set goals, and identify successes.
At SPC we use Google Analytics as a feature of our web services. We’ll create the links to your website and teach you how access easy to use reports for evaluating data such as Bounce Rate, and help you understand data that comes from your website analytics efforts.